Creative Strategist & Storyteller
Isabella xana schmidt
Welcome to my portfolio
Here, I showcase how I blend strategy and storytelling through briefs, campaigns, and projects designed to connect, inspire, and leave a lasting impression.
Thanks for visiting, I hope you enjoy exploring my creative world.
"Isabella has an incredible eye for detail and creativity. She invests deeply in understanding her audience, approaching every project with wholehearted dedication." - Rachel Pisani, RPM."
"Isabella has an incredible eye for detail and creativity. She invests deeply in understanding her audience, approaching every project with wholehearted dedication." - Rachel Pisani, RPM."
"Isabella approaches every project with both creativity and strategic thinking, and she's not afraid to challenge norms to create something memorable." - Lynette Williams, Podium Education
"Isabella approaches every project with both creativity and strategic thinking, and she's not afraid to challenge norms to create something memorable." - Lynette Williams, Podium Education
"Isabella is a joy - she brings energy, curiosity, and initiative to every project. She's collaborative, professional, and genuinely passionate about creating work with an impact." - Sara Barton, VCU Office of Sustainability
"Isabella is a joy - she brings energy, curiosity, and initiative to every project. She's collaborative, professional, and genuinely passionate about creating work with an impact." - Sara Barton, VCU Office of Sustainability
Portfolio
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CROSSOVER HEALTHCARE MINISTRIES
In this project, my team and I explored how Crossover Healthcare can bridge the gap between patients and donors, creating a strategy and experience that brings their mission to life.
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Feed More
In this project, I explored the experiences of children facing food insecurity and translated those insights into creative messaging that connected donors to the real-life impact of Feed More’s programs.
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Hike Hopped Seltzer
In this project, my team and I explored the creative energy of Richmond’s craft scene and translated it into bold can designs and custom pours that defined Hike Hopped Seltzer’s unique identity.
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Subaru Crosstrek
In this project, my team and I uncovered what drives a unique audience of free-spirited explorers and transformed those insights into an authentic positioning strategy for Subaru Crosstrek.
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Odiato Music
In this project, we uncovered what defines Odiato as a solo artist and turned that into a strategic brand foundation that expanded his reach and connected him with a wider audience.
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RVA Toolbank
In this project, my team and I uncovered how RVA ToolBank turns access to tools into opportunities for nonprofits, and transformed that mission into creative concepts that showcased their role in building stronger communities and empowering individuals.
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VCU Sustainability
In this project, my team and I uncovered how students experience sustainability on campus and transformed those insights into a vibrant digital presence that made sustainability visible, engaging, and relevant to the VCU community.
The Heart behind My work
Hi, I’m Isabella.
At my core, I’m endlessly curious. I want to know not just what something looks like, but what it feels like, smells like, and why it matters.
That same curiosity fuels me today as a detail-obsessed creative with a passion for storytelling and fresh perspectives. Since I was young, I’ve needed to dig deeper - to ask questions, strip things down, and understand the emotions might go overlooked.
I approach projects with the same childlike wonder I see in the kids I work with: curious, fearless, and open to discovery. I’m drawn to small sparks - everyday moments that too often slip by - and love giving them room to grow into something more meaningful than they first appeared. I thrive on the unique, the unexpected, and the over-the-top, believing the best work comes from celebrating what makes people different.
